Guest Loyalty CRM with Segmentation

Guest CRM module that consolidates every reservation from your Cloudbeds account into a single guest profile: stay history, average basket, room preferences, dietary requirements, incident log and reservation channels used. Includes a lightweight loyalty programme (points on direct bookings, tier-based room upgrades, birthday offers) fully configurable per property. Segmentation rules are exposed as a drag-and-drop query builder — export the resulting segment to any email marketing platform through the built-in outbound webhooks. GDPR-compliant: registered lawful basis per data point, configurable retention windows, in-portal data subject rights fulfilment. Ideal for direct-booking programmes and repeat-guest reactivation.